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Brand
H&M
ProjectH&M Move
Monochrome portrait of model Finley Prentice adjusting athletic sunglasses wearing a polo shirt and wristband for H&M Move.

H&M H&M Move 2026

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevArt Director
Joe Yves
Joe YvesHair Stylist
Finley Prentice
Finley PrenticeModel

Tags

finley prenticeman adjusting sunglassessporty sunglassesathletic sunglassesgrey polo shirtpolo shirtwhite wristbandwrist sweatband

Description

Model Finley Prentice poses in a monochrome studio portrait for the H&M Move campaign, photographed by Thomas Cooksey with art direction by Daniil Kudryavtsev and hair styling by Joe Yves. He is shown adjusting wrapped aerodynamic sunglasses while wearing a short-sleeve polo shirt and a terrycloth wristband. Direct, high-contrast lighting casts distinct shadows against the plain backdrop, highlighting the sharp athletic styling.