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  • ·H&M Move Tennis Campaign with Finley Prentice
BrandH&M
ProjectH&M Move
Black and white portrait of male tennis player Finley Prentice holding a racket in polo shirt against white background.

H&M H&M Move 2026

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevArt Director
Joe Yves
Joe YvesHair Stylist
Finley Prentice
Finley PrenticeModel

Tags

tennis player holding rackettennis playerman holding tennis racketathletic polo shirttennis polo shirtpolo shirtwhite tennis shortstennis shortswhite wristbandtennis wristbandtennis racket

Description

Captured in black and white by photographer Thomas Cooksey, model Finley Prentice is captured mid-motion holding a tennis racket. He wears an athletic polo shirt, tailored tennis shorts, and a wristband against a bright, seamless studio background. Directed by Daniil Kudryavtsev with hair styling by Joe Yves, the composition highlights clean lines and functional sportswear styling for the H&M Move collection.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Medium Grey (50%)
Pure White (40%)

Background

White Seamless, Residential Building

Context

Advertising Campaign