H&M H&M Move 2026
Associated creatives
Tags
Description
A rear-view studio photograph featuring model Finley Prentice for the H&M Move sportswear line, photographed by Thomas Cooksey. The shirtless subject stands facing away from the camera, wearing black athletic shorts with a white garment tied securely around his waist. Soft, balanced studio lighting illuminates the clean white seamless backdrop, emphasizing minimal activewear styling directed by Daniil Kudryavtsev.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Sportswear
Color
Jet Black (60%)
Pure White (40%)
Background
White Seamless, Residential Building
Context
Advertising Campaign