H&M H&M Move 2026

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Model Finley Prentice poses for the H&M Move campaign, photographed by Thomas Cooksey with art direction by Daniil Kudryavtsev and hair styling by Joe Yves. He is captured in a close-up studio portrait wearing a black sleeveless activewear tank top with his arms crossed over his chest. Diffused, soft lighting creates gentle definition across his facial contours and athletic build against an off-white seamless background.