H&M H&M Move 2026

About

A vertical studio portrait of model Finley Prentice for the H&M Move sportswear campaign, captured by photographer Thomas Cooksey with art direction by Daniil Kudryavtsev and hair styling by Joe Yves. The shirtless model poses facing forward wearing black athletic drawstring shorts, a black towel draped around his neck, and a black sport watch on his left wrist. The shot is lit with bright, diffused studio lighting against a clean white seamless backdrop.