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  • ·H&M Move Activewear Campaign with Finley Prentice
BrandH&M
ProjectH&M Move
Model Finley Prentice stretches his arms wearing a black tank top, cycling shorts, sunglasses, and bandana against a white backdrop.

H&M H&M Move 2026

Associated creatives

Tags

Description

Model Finley Prentice stands in a full-body studio portrait for the H&M Move sportswear campaign. He poses mid-stretch with his arms crossed over his chest, wearing a sleeveless black athletic tank top paired with fitted black compression shorts. His outfit is accessorized with narrow wrap-around sport sunglasses, a patterned headscarf tied around his hair, a black wristband, crisp white crew socks, and white running sneakers. The entire shoot is set against a clean, evenly lit pure white seamless background.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

High-key

Industries

Sportswear

Color

Jet Black (70%)
Pure White (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign