Brand
ProjectLOOKBOOK HM AW 24

H&M LOOKBOOK HM AW 24 2024
Associated creatives
Tags
Description
This lookbook image for H&M, photographed by Alejandro Sonoro, features model Mila Bergsma posing outdoors against a stone background. She wears an oversized dark brown leather jacket with white shearling lapels, paired with a layered plaid shirt dress and tall dark boots. Her wavy hair falls loosely around her face as she looks directly at the camera with a serious expression. The natural lighting and cool colour grading create a candid, street-side atmosphere.
Style
Editorial, Vertical, Desaturated, Cool
Techniques
Natural light
Industries
High Street Fashion
Color
Chocolate (60%)
Cream (40%)
Background
Public Square
Context
Lookbook
