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Brand
H&M
ProjectLOOKBOOK HM AW 24
Model wearing a plaid flannel shirt and flared skirt posing against a stone block wall exterior background.

H&M LOOKBOOK HM AW 24 2024

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Virginie Pinto Moreira
Virginie Pinto MoreiraHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Nathan Couzins
Nathan CouzinsCasting Director
Mila Bergsma
Mila BergsmaModel

Tags

woman wearing plaid shirtwoman in plaid shirtplaid shirtflannel shirtwoman wearing flared skirtflared skirtlong blonde hair

Description

This fashion editorial image for H&M AW 24 was photographed by Alejandro Sonoro, featuring model Mila Bergsma with hair by Virginie Pinto Moreira and makeup by Marina Andersson, cast by Nathan Couzins. The subject is captured outdoors against a textured stone block wall, wearing an oversized black, beige, and yellow plaid flannel shirt paired with a grey flared skirt and dark boots. Her long, wavy blonde hair blows gently across her face in motion. Natural daylight illuminates the scene with soft, ambient tones, emphasizing the rich fabric textures and casual styling.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Chocolate (50%)
Beige (30%)
Medium Grey (20%)

Background

Residential Building

Context

Lookbook