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Brand
H&M
ProjectLOOKBOOK HM AW 24
Model in a plaid jacket and matching skirt leaning against a large dark green stone sculpture

H&M LOOKBOOK HM AW 24 2024

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Virginie Pinto Moreira
Virginie Pinto MoreiraHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Nathan Couzins
Nathan CouzinsCasting Director
Mila Bergsma
Mila BergsmaModel

Tags

woman in plaid jacket and skirtplaid jacket and skirtplaid jacketmatching skirtbrown plaid jacketwomanplaid skirt

Description

This fashion lookbook image for H&M autumn winter 24 features a female model posing outdoors against a large, weathered dark green stone sculpture. She wears a brown and black plaid jacket with a matching mini skirt over a dark turtleneck, paired with white socks and tall brown boots. Her long blonde hair falls naturally around her shoulders with a soft wave. The natural lighting and textured stone background create an atmospheric and grounded outdoor setting.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (50%)
Jet Black (50%)

Background

Stone Texture

Context

Lookbook