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Brand
H&M
ProjectLOOKBOOK HM AW 24
A female model wearing a camel sweater and checkered shorts seated outdoors in a tree for an H&M lookbook campaign.

H&M LOOKBOOK HM AW 24 2024

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Virginie Pinto Moreira
Virginie Pinto MoreiraHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Nathan Couzins
Nathan CouzinsCasting Director
Mila Bergsma
Mila BergsmaModel

Tags

woman in treewomanwoman sittingcamel sweatersweatercheckered shortsshortsbrown bootsboots

Description

This lookbook portrait for H&M features a female model seated in the branches of a tree in an outdoor setting. She wears a soft camel-colored sweater paired with patterned dark shorts and brown boots. Her long hair blows gently in the breeze around her face. Captured by photographer Alejandro Sonoro with styling contributions from Virginia Pinto Moreira and Marina Andersson, the image exhibits soft natural daylight and an editorial aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (60%)
Chocolate (40%)

Background

Forest

Context

Lookbook