H&M LOOKBOOK HM AW 24 2024

About

This lookbook campaign image for H&M features a female model standing outdoors on a textured stone surface. She wears a dark brown leather jacket with white shearling trim, layered over a plaid button-down shirt and a neutral beige skirt, paired with tall dark boots. Her wavy blonde hair falls naturally around her shoulders with a soft, direct expression. The ambient lighting creates a cool, desaturated atmosphere with gentle shadows across the scene. Photography by Alejandro Sonoro, with hair styling by Virginie Pinto Moreira, makeup by Marina Andersson, and casting by Nathan Couzins.