H&M LOOKBOOK HM AW 24 2024

Description

This lookbook campaign image for H&M features a female model standing outdoors on a textured stone surface. She wears a dark brown leather jacket with white shearling trim, layered over a plaid button-down shirt and a neutral beige skirt, paired with tall dark boots. Her wavy blonde hair falls naturally around her shoulders with a soft, direct expression. The ambient lighting creates a cool, desaturated atmosphere with gentle shadows across the scene. Photography by Alejandro Sonoro, with hair styling by Virginie Pinto Moreira, makeup by Marina Andersson, and casting by Nathan Couzins.

Style

Lifestyle, Vertical, Desaturated

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Road

Context

Lookbook