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Brand
H&M
ProjectLOOKBOOK HM AW 24
Close-up portrait of a female model with long blonde wavy hair wearing a plaid shirt against a stone wall

H&M LOOKBOOK HM AW 24 2024

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Virginie Pinto Moreira
Virginie Pinto MoreiraHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Nathan Couzins
Nathan CouzinsCasting Director
Mila Bergsma
Mila BergsmaModel

Tags

woman in plaid shirtplaid shirtwoman portraitblonde hairfemale model

Description

This portrait for the H&M AW24 lookbook features a female model with long, windswept blonde hair and a direct, candid expression. She wears a buttoned plaid shirt with dual chest pockets over a dark top. The outdoor composition is set against a textured stone wall background under soft natural daylight. Photography by Alejandro Sonoro, with hair styling by Virginie Pinto Moreira and makeup by Marina Andersson.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (50%)
Jet Black (50%)

Background

Stone Texture

Context

Lookbook