H&M LOOKBOOK HM AW 24 2024

Description

This fashion editorial image for H&M Lookbook AW 24 features a model wearing a long fluffy beige coat layered over a white turtleneck and wide white trousers. The subject stands centrally within an interior space featuring a stone floor and a large arched architectural alcove adorned with white floral arrangements. The lighting is bright and even, highlighting the soft texture of the outerwear and the clean tonal palette. Alejandro Sonoro photographed the campaign, with hair styling by Virginie Pinto Moreira and makeup by Marina Andersson.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Residential Building

Context

Advertising Campaign, Lookbook