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Brand
H&M
ProjectLOOKBOOK HM AW 24
Model wearing cream knitted sweater leaning on a classical stone and marble balustrade staircase.

H&M LOOKBOOK HM AW 24 2024

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Virginie Pinto Moreira
Virginie Pinto MoreiraHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Nathan Couzins
Nathan CouzinsCasting Director
Mila Bergsma
Mila BergsmaModel

Tags

woman leaning on balustradewoman leaning on stairswoman in cream sweatercream knitted sweaterknitted sweatersweaterwomanmodel

Description

This fashion campaign portrait for the H&M AW 24 lookbook features a model wearing a textured cream knitted sweater with fringed details. The subject is posed leaning across an ornate marble balustrade staircase with classical stone balusters and gold-accented carved detailing. The composition is captured with soft, natural lighting, creating an atmospheric, editorial mood. Alejandro Sonoro directed the photography, with hair styling by Virginie Pinto Moreira and makeup by Marina Andersson. The image presents a clean aesthetic with muted tones and classic architectural elements in the background.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (70%)
Beige (30%)

Background

Residential Building

Context

Advertising Campaign, Lookbook