H&M

Oct 2024

The H&M AW 24 lookbook presents a collection of seasonal essentials, merging contemporary knitwear and casual separates with classical European architectural settings. Photographed by Alejandro Sonoro, the campaign leans into a tactile, organic aesthetic, balancing the rich textures of wool, shearling, and leather against the clean lines of stone, marble, and wood-paneled interiors. The series features model Mila Bergsma in a variety of outdoor and interior environments. The imagery captures a deliberate focus on natural light and soft, desaturated tones, enhancing the grounded, everyday quality of the styling. Casting by Nathan Couzins brings a candid, editorial fluidity to the portraiture, with hair styling by Virginie Pinto Moreira and makeup by Marina Andersson refining the look through subtle, natural finishes.

Vertical, Editorial, Clean

Natural light

High Street Fashion

Lookbook