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Brand
H&M
ProjectLOOKBOOK HM AW 24
Model in ribbed knit dress and faux fur coat posing in front of tall white windows.

H&M LOOKBOOK HM AW 24 2024

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Virginie Pinto Moreira
Virginie Pinto MoreiraHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Nathan Couzins
Nathan CouzinsCasting Director
Mila Bergsma
Mila BergsmaModel

Tags

woman in ribbed knit dressribbed knit dressknit dressbrown faux fur coatfaux fur coatfur coattall bootsbrown bootswoman posing

Description

This fashion lookbook image for H&M AW 24 features a model posing near tall, multi-paned white architectural windows. The subject wears a tan ribbed knit dress paired with a voluminous brown faux fur coat draped over her arms and dark knee-high boots. Her hair is gently tousled as if caught in a breeze. The soft, ambient natural light highlights the rich textures of the knitwear and outerwear against the marble-trimmed interior setting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (50%)
Espresso (50%)

Background

Residential Building

Context

Lookbook