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BrandHiut
ProjectBrand Identity
Monochrome graphic featuring centered Hiut Denim Company typography and logo over a motion-blurred factory background.

Hiut Brand Identity 2026

Associated creatives

Pentagram
PentagramDesign
Jess Ellis
Jess EllisPhotography
Cat Garcia
Cat GarciaPhotography

Tags

hiut denim companyhiut denimbrand identity designbrand identitytypography designbrand typographyminimalist logo emblemlogo emblem

Description

A monochrome brand identity layout created by Pentagram for Hiut Denim Company. Centered bold sans-serif typography displays company address details in Cardigan, West Wales, anchored by a circular owl-like emblem. The background consists of high-contrast, grainy black-and-white photography with pronounced horizontal motion blur suggesting factory textile equipment in operation.

Style

Vertical, Commercial, Monochrome, Grainy

Techniques

Typography

Color

Jet Black (50%)
Pure White (50%)

Context

Advertising Campaign