Hiut Brand Identity 2026

About

This brand identity video for Hiut showcases a clean, grid-based typographic wordmark design created by Pentagram. The animation highlights precise alignments, geometric letterforms, and technical layout guides in bold black and off-white tones. Subtle transitional sequences reveal the structure behind the logotype, emphasizing craftsmanship and precision. The piece reflects modern graphic design standards with a minimalist aesthetic and structured framing.