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Brand
Hiut
ProjectBrand Identity

Hiut Brand Identity 2026

Associated creatives

Pentagram
PentagramDesign
Jess Ellis
Jess EllisPhotography
Cat Garcia
Cat GarciaPhotography

Tags

woman walking in button down shirt and jeanswoman walkingbutton down shirtdark denim jeansdenim jeansshirt and jeanswhite woman walkingwhite womanwoman in thirtieslong hair woman

Description

This fashion video project for Hiut features a woman walking outdoors in a button-down shirt and dark denim jeans, captured in a monochrome aesthetic. The central black-and-white moving image is framed within an off-white backdrop featuring typographic elements reading "THE" and "SS26", complemented by a dynamic red hand-drawn brush stroke overlay. Designed by Pentagram with photography credits to Jess Ellis and Cat Garcia, the piece employs clean composition and classic styling to present brand identity material.