Hiut Brand Identity 2026

Description

This video captures the craftsmanship and brand identity of Hiut, highlighting artisanal denim production processes in a workshop setting. The sequences feature close-up shots of hands working with raw materials, fabric rolls, and specialized machinery overlaid with typography detailing fit types and measurements. The monochrome and muted color palette emphasizes the tactile nature of denim manufacturing. Pentagram, Jess Ellis, and Cat Garcia contributed to the project.