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Brand
Hiut
ProjectBrand Identity

Hiut Brand Identity 2026

Associated creatives

Pentagram
PentagramDesign
Jess Ellis
Jess EllisPhotography
Cat Garcia
Cat GarciaPhotography

Tags

owl icon logo animationowl icon logoowl iconlogo animationblack logo

Description

This concise brand identity video animation features a clean black minimalist owl icon set against a solid white background. Created for Hiut with design by Pentagram and photography by Jess Ellis and Cat Garcia. The minimalist graphic presentation focuses entirely on the geometric linework of the brand mark.