Hiut Brand Identity 2026

About

This brand identity video for Hiut features tight close-up shots of industrial thread spools and factory materials accompanied by precise colour specifications including RGB, HEX, Pantone, and CMYK values. The sequence highlights Hiut Thread Red with clean typographic overlays detailing the exact formulation. The minimalist framing focuses strictly on tactile manufacturing textures and thread details. Pentagram, Jess Ellis, and Cat Garcia contributed to the project.