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BrandHiut
ProjectBrand Identity
Close-up motion blur photograph of machinery with bold white Hiut Aberteifi brand typography centered in the frame.

Hiut Brand Identity 2026

Associated creatives

Pentagram
PentagramDesign
Jess Ellis
Jess EllisPhotography
Cat Garcia
Cat GarciaPhotography

Tags

hiut typographyhiut logowhite typographybrand identity logobrand identitymachinery motion blurindustrial machinery

Description

A bold white typography overlay reading 'HIUT ABERTEIFI' is centered against an industrial motion-blur composition. The backdrop showcases high-speed machinery in action with distinct horizontal motion trails, grain, and warm dark tones. The layout blends modern graphic design and corporate identity with tactile manufacturing imagery. Designed by Pentagram with photography by Jess Ellis and Cat Garcia.

Style

Horizontal, Commercial, Grainy, Graphic

Techniques

Typography, Long exposure

Color

Pure White (30%)
Charcoal (50%)
Rust (20%)

Context

Advertising Campaign