Hiut Brand Identity 2026

About

This video showcases the digital brand identity and website design for Hiut denim, created by Pentagram with photography by Jess Ellis and Cat Garcia. The screen recording presents a clean web interface displaying responsive layouts, promotional banner typography, and dynamic imagery detailing denim craftsmanship. The visual presentation highlights apparel collections, behind-the-scenes maker journal features, and clean navigational structures. The overall aesthetic is minimal and polished, emphasizing the brand's focus on heritage denim manufacturing.