Brand
ProjectBrand Identity
Hiut Brand Identity 2026
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Description
This video showcases the digital brand identity and website design for Hiut denim, created by Pentagram with photography by Jess Ellis and Cat Garcia. The screen recording presents a clean web interface displaying responsive layouts, promotional banner typography, and dynamic imagery detailing denim craftsmanship. The visual presentation highlights apparel collections, behind-the-scenes maker journal features, and clean navigational structures. The overall aesthetic is minimal and polished, emphasizing the brand's focus on heritage denim manufacturing.