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BrandHiut
ProjectBrand Identity
Typography style guide sheet displaying uppercase alphabet and numerals in black bold sans-serif font on an off-white background.

Hiut Brand Identity 2026

Associated creatives

Pentagram
PentagramDesign
Jess Ellis
Jess EllisPhotography
Cat Garcia
Cat GarciaPhotography

Tags

typography specimentypography guidelinesbrand typographyfounders grotesksans serif typefaceblack typographyalphabet layoutnumeral set

Description

A typography specimen page from the Hiut brand identity designed by Pentagram. The composition features the complete uppercase Latin alphabet and numerals 0 through 9 in a bold, black sans-serif font across an off-white background. Explanatory descriptive text outlines typesetting rules and tracking specifications for Founders Grotesk Medium and Semibold as primary brand typefaces.

Style

Vertical, Minimalist, Graphic

Techniques

Typography

Color

Jet Black (100%)

Background

House, Solid Colour