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A Black man wearing a white button-down shirt and shorts leaning against a white ledge in an indoor setting.

Helmut Lang pre-Fall 2024 Ad Campaign 2025

About

This portrait for the Helmut Lang pre-Fall 2024 ad campaign features a model standing indoors against a minimalist white partition. The subject wears a clean white short-sleeved button-down shirt and matching shorts, photographed by Daniel Shea with styling by Jason Rider. Natural light illuminates the interior space, where a large multi-pane window reveals an urban brick building exterior in the background. Hair and makeup are styled by Ryan Mitchell and Yumi Lee respectively, with casting directed by Piotr Chamier.

Brand

Helmut Lang

Project

Helmut Lang pre-Fall 2024 Ad Campaign 2025

Keywords

black manmanblack man wearing white shirtwhite shirtbutton down shirtwhite shortsshorts

Credits

Daniel Shea
Photographer
 Africa Garcia
Models
Senganne-Ahmed Richards
Models
Jason Rider
Stylist
Ryan Mitchell
Hair

Styles

EditorialVerticalClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Office

Context

Advertising Campaign
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