Helmut Lang pre-Fall 2024 Ad Campaign 2025

Description

This portrait for the Helmut Lang pre-Fall 2024 ad campaign features a model standing indoors against a minimalist white partition. The subject wears a clean white short-sleeved button-down shirt and matching shorts, photographed by Daniel Shea with styling by Jason Rider. Natural light illuminates the interior space, where a large multi-pane window reveals an urban brick building exterior in the background. Hair and makeup are styled by Ryan Mitchell and Yumi Lee respectively, with casting directed by Piotr Chamier.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Office

Context

Advertising Campaign