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  • ·Helmut Lang Pre-Fall 2024 Campaign by Daniel Shea
BrandHelmut Lang
Projectpre-Fall 2024 Ad Campaign
Woman in dark brown trousers seated on a white sofa alongside a man standing in white attire for Helmut Lang.

Helmut Lang pre-Fall 2024 Ad Campaign 2025

Associated creatives

Daniel Shea
Daniel SheaPhotographer
 Africa Garcia
 Africa GarciaModels
Senganne-Ahmed Richards
Senganne-Ahmed RichardsModels
Jason Rider
Jason RiderStylist
Ryan Mitchell
Ryan MitchellHair
Yumi Lee
Yumi LeeMakeup
Piotr Chamier
Piotr ChamierCasting Director

Tags

woman seated on sofaseated womanwoman in dark brown trousersdark brown trousersman standingman in white attirewhite trouserstwo modelsfashion campaign

Description

Photographed by Daniel Shea for Helmut Lang's pre-Fall 2024 ad campaign, this image features two models in a minimal interior space with white sectional seating. A woman with dark hair is seated on the sofa wearing dark brown tailored pieces, while a man stands beside her dressed in a white V-neck top and matching trousers. The composition employs soft, natural lighting against a neutral backdrop, emphasizing clean tailoring and modern styling.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Hotel Lobby

Context

Advertising Campaign