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  • ·Helmut Lang pre-Fall 2024 black coat campaign portrait
Brand
Helmut Lang
Projectpre-Fall 2024 Ad Campaign
Model in a black coat and trousers standing against a minimal white wall for Helmut Lang pre-Fall 2024 campaign.

Helmut Lang pre-Fall 2024 Ad Campaign 2025

Associated creatives

Daniel Shea
Daniel SheaPhotographer
 Africa Garcia
 Africa GarciaModels
Senganne-Ahmed Richards
Senganne-Ahmed RichardsModels
Jason Rider
Jason RiderStylist
Ryan Mitchell
Ryan MitchellHair
Yumi Lee
Yumi LeeMakeup
Piotr Chamier
Piotr ChamierCasting Director

Tags

woman in black coatblack coatwoman wearing black coatblack trousersheeled sandals

Description

This portrait from the Helmut Lang pre-Fall 2024 ad campaign features a model standing within a bright, minimalist interior with white surfaces and large windows. The subject wears a structured black coat with sheer layered panels over matching black trousers and heeled sandals, captured with straight-on framing. Photographed by Daniel Shea, the image employs soft natural lighting that accentuates the clean lines of the tailoring and the subtle textures of the garments.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign