Helmut Lang pre-Fall 2024 Ad Campaign 2025

Description

This fashion portrait from the Helmut Lang pre-Fall 2024 ad campaign features a model standing against a minimalist white interior wall. The subject wears a structured black sleeveless dress with an asymmetrical hemline and thin hanging strap details, paired with black pointed-toe heels. The composition is captured vertically in a brightly lit indoor space with clean architectural lines and a glossy floor surface. Daniel Shea photographed the campaign, with styling by Jason Rider, hair by Ryan Mitchell, and makeup by Yumi Lee.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign