Helmut Lang pre-Fall 2024 Ad Campaign 2025

Description

Helmut Lang pre-Fall 2024 ad campaign portrait photographed by Daniel Shea, featuring a model seated on a white staircase. The model wears a dark black silk dress with a draped neckline, styled by Jason Rider with hair by Ryan Mitchell and makeup by Yumi Lee. The composition captures a direct, frontal perspective against a modern indoor architectural background with clean white structural lines. The lighting is soft and even, highlighting the rich texture of the garment and the sharp contours of the scene.

Style

Editorial, Vertical, Cool, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Hallway

Context

Advertising Campaign