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Model wearing a black silk dress seated on white stairs for Helmut Lang pre-fall campaign

Helmut Lang pre-Fall 2024 Ad Campaign 2025

About

Helmut Lang pre-Fall 2024 ad campaign portrait photographed by Daniel Shea, featuring a model seated on a white staircase. The model wears a dark black silk dress with a draped neckline, styled by Jason Rider with hair by Ryan Mitchell and makeup by Yumi Lee. The composition captures a direct, frontal perspective against a modern indoor architectural background with clean white structural lines. The lighting is soft and even, highlighting the rich texture of the garment and the sharp contours of the scene.

Brand

Helmut Lang

Project

Helmut Lang pre-Fall 2024 Ad Campaign 2025

Keywords

woman in black dresswoman on stairsblack dresswoman posingblack silk dresswhite stairswhite staircase

Credits

Daniel Shea
Photographer
 Africa Garcia
Models
Senganne-Ahmed Richards
Models
Jason Rider
Stylist
Ryan Mitchell
Hair

Styles

EditorialVerticalCoolClean

Techniques

Natural light

Industries

Designer Fashion

Background

Hallway

Context

Advertising Campaign
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