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BrandHelmut Lang
Projectpre-Fall 2024 Ad Campaign
Model in white knit sweater and trousers pressing hands against ceiling in a bright white interior

Helmut Lang pre-Fall 2024 Ad Campaign 2025

Associated creatives

Daniel Shea
Daniel SheaPhotographer
 Africa Garcia
 Africa GarciaModels
Senganne-Ahmed Richards
Senganne-Ahmed RichardsModels
Jason Rider
Jason RiderStylist
Ryan Mitchell
Ryan MitchellHair
Yumi Lee
Yumi LeeMakeup
Piotr Chamier
Piotr ChamierCasting Director

Tags

man in white sweaterman wearing white sweaterwhite sweaterknit sweaterwhite trousersman posing in interiorblack man posingman pressing hands against ceiling

Description

This image from the Helmut Lang pre-Fall 2024 ad campaign, photographed by Daniel Shea with styling by Jason Rider, features a model posed dynamically within a minimalist white interior. The model wears a layered white collared shirt underneath a textured knit sweater paired with matching trousers and dark shoes. His hands are pressed against the ceiling while balancing in a confined architectural space. The clean, modern aesthetic is captured with crisp lighting and a stark white color palette that accentuates the structural lines of the room and clothing.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Jet Black (30%)

Background

Office

Context

Advertising Campaign