Helmut Lang pre-Fall 2024 Ad Campaign 2025

Description

This portrait from the Helmut Lang pre-Fall 2024 ad campaign features a male model seated against a clean white background, captured by photographer Daniel Shea. The subject wears a dark grey hooded sweatshirt emblazoned with the Helmut Lang logo across the chest, paired with matching dark shorts. The composition uses a direct frontal framing with soft lighting that accentuates the textured fabric of the garments. Styling is handled by Jason Rider, with hair by Ryan Mitchell and makeup by Yumi Lee.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign