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  • ·Helmut Lang pre-Fall 2024 campaign model walking
BrandHelmut Lang
Projectpre-Fall 2024 Ad Campaign
Model walking in a black top and geometric patterned black and white skirt holding a clutch bag

Helmut Lang pre-Fall 2024 Ad Campaign 2025

Associated creatives

Daniel Shea
Daniel SheaPhotographer
 Africa Garcia
 Africa GarciaModels
Senganne-Ahmed Richards
Senganne-Ahmed RichardsModels
Jason Rider
Jason RiderStylist
Ryan Mitchell
Ryan MitchellHair
Yumi Lee
Yumi LeeMakeup
Piotr Chamier
Piotr ChamierCasting Director

Tags

woman walking in black and white skirtwoman walkingblack and white skirtpleated skirtblack topblack clutchblack trousers

Description

A model strides through a modern interior featuring clean white architectural built-ins and polished flooring for the Helmut Lang pre-Fall 2024 ad campaign, photographed by Daniel Shea. The subject wears a fitted black top paired with a flowing black-and-white pleated skirt displaying distinct graphic prints, layered over trousers, and carries a black clutch. Styled by Jason Rider with hair by Ryan Mitchell and makeup by Yumi Lee, the composition captures a dynamic walking pose in diffused natural light.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

Office

Context

Advertising Campaign