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Model walking in a black top and geometric patterned black and white skirt holding a clutch bag

Helmut Lang pre-Fall 2024 Ad Campaign 2025

About

A model strides through a modern interior featuring clean white architectural built-ins and polished flooring for the Helmut Lang pre-Fall 2024 ad campaign, photographed by Daniel Shea. The subject wears a fitted black top paired with a flowing black-and-white pleated skirt displaying distinct graphic prints, layered over trousers, and carries a black clutch. Styled by Jason Rider with hair by Ryan Mitchell and makeup by Yumi Lee, the composition captures a dynamic walking pose in diffused natural light.

Brand

Helmut Lang

Project

Helmut Lang pre-Fall 2024 Ad Campaign 2025

Keywords

woman walking in black and white skirtwoman walkingblack and white skirtpleated skirtblack topblack clutchblack trousers

Credits

Daniel Shea
Photographer
 Africa Garcia
Models
Senganne-Ahmed Richards
Models
Jason Rider
Stylist
Ryan Mitchell
Hair

Styles

EditorialVerticalClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Office

Context

Advertising Campaign
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