Helmut Lang pre-Fall 2024 Ad Campaign 2025

Description

This image from the Helmut Lang pre-Fall 2024 ad campaign features a model dressed in black clothing lying on white bedding arranged on the floor. Shot from a high-angle perspective by photographer Daniel Shea, the composition highlights the contrast between the dark apparel and the minimalist white background. Styling was handled by Jason Rider, with hair by Ryan Mitchell and makeup by Yumi Lee.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign