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Model lying on white sheets in black clothing viewed from above for Helmut Lang

Helmut Lang pre-Fall 2024 Ad Campaign 2025

About

This image from the Helmut Lang pre-Fall 2024 ad campaign features a model dressed in black clothing lying on white bedding arranged on the floor. Shot from a high-angle perspective by photographer Daniel Shea, the composition highlights the contrast between the dark apparel and the minimalist white background. Styling was handled by Jason Rider, with hair by Ryan Mitchell and makeup by Yumi Lee.

Brand

Helmut Lang

Project

Helmut Lang pre-Fall 2024 Ad Campaign 2025

Keywords

man in black clothingblack clothingmodel lying downman lying downblack jacketblack trousers

Credits

Daniel Shea
Photographer
 Africa Garcia
Models
Senganne-Ahmed Richards
Models
Jason Rider
Stylist
Ryan Mitchell
Hair

Styles

EditorialVerticalClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign
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