Helmut Lang pre-Fall 2024 Ad Campaign 2025

Description

This editorial image for the Helmut Lang pre-Fall 2024 ad campaign features two models seated on a light textured floor. The woman on the left wears a sheer black long-sleeved top and dark trousers, while the man on the right wears a ribbed white textured sweater and light-colored trousers. Photographed by Daniel Shea with styling by Jason Rider, hair by Ryan Mitchell, and makeup by Yumi Lee, the composition presents a clean, minimalist studio aesthetic. The lighting is soft and ambient, casting gentle shadows across the neutral setting.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign