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Two models seated on a light textured floor wearing Helmut Lang apparel for the pre-Fall 2024 campaign, photographed by Daniel Shea.

Helmut Lang pre-Fall 2024 Ad Campaign 2025

About

This editorial image for the Helmut Lang pre-Fall 2024 ad campaign features two models seated on a light textured floor. The woman on the left wears a sheer black long-sleeved top and dark trousers, while the man on the right wears a ribbed white textured sweater and light-colored trousers. Photographed by Daniel Shea with styling by Jason Rider, hair by Ryan Mitchell, and makeup by Yumi Lee, the composition presents a clean, minimalist studio aesthetic. The lighting is soft and ambient, casting gentle shadows across the neutral setting.

Brand

Helmut Lang

Project

Helmut Lang pre-Fall 2024 Ad Campaign 2025

Keywords

two models seatedtwo modelsmodels seatedwoman in black topblack topman in white sweaterwhite sweaterblack trouserswhite trousers

Credits

Daniel Shea
Photographer
 Africa Garcia
Models
Senganne-Ahmed Richards
Models
Jason Rider
Stylist
Ryan Mitchell
Hair

Styles

EditorialVerticalClean

Techniques

Natural light

Industries

Designer Fashion

Background

Textured Backdrop

Context

Advertising Campaign
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