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BrandHatice Schmidt
ProjectLipstick Ad Campaign
Close-up portrait of a model looking sideways against a neutral light background for Hatice Schmidt

Hatice Schmidt Lipstick Ad Campaign 2025

Associated creatives

Hatice Schmidt
Hatice SchmidtHatice Schmidt Creative Director
Karl Felix
Karl FelixPhotographer
Ruby Howes
Ruby HowesHair

Tags

model close up portraitmodel portraitclose up portraitmodel

Description

This close-up portrait from the Lipstick Ad Campaign by Hatice Schmidt features a striking profile view of a model with dramatic lighting. Captured by photographer Karl Felix with hair styling by Ruby Howes, the shot highlights detailed facial features and texturing against a clean, neutral background. The composition employs soft directional light to accentuate the subject's contours in this commercial beauty visual.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Cosmetics

Background

White Seamless

Context

Advertising Campaign