Brand
Rationale The Beautiful Balm Collection 2024
Associated creatives
Tags
Description
This close-up beauty portrait features a model with a soft-focus aesthetic, capturing subtle motion blur and delicate facial features. The soft, diffused lighting highlights smooth skin textures and muted makeup tones, creating an ethereal atmosphere. Styled with hair pulled back cleanly, the portrait focuses purely on skin radiance and form. At the bottom of the frame, the brand name Rationale appears in crisp white typography. Captured by photographer Justin Ridler with make-up by Shella Ruby Martin and hair styling by Lok Lau for the project The Beautiful Balm Collection.
Style
Editorial, Vertical, Desaturated
Techniques
Beauty Light
Industries
Skincare
Background
Grey Seamless
Context
Advertising Campaign