Rationale The Beautiful Balm Collection 2024

About

This beauty portrait for the Rationale project The Beautiful Balm Collection features a close-up framing of a woman's face with a luminous, glowing complexion. The image employs soft, dreamlike lighting with subtle motion blur effects that layer the facial contours. Makeup by Shella Ruby Martin highlights warm tones across the cheeks and lips, while hair styling by Lok Lau is kept sleek and understated. Photographed by Justin Ridler, the composition focuses on skin texture, radiance, and a refined editorial finish against a neutral backdrop.