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BrandHatice Schmidt
ProjectLipstick Ad Campaign
Close-up profile portrait of a model with dark fringe hair, bold eye makeup and neutral lips against a plain white background.

Hatice Schmidt Lipstick Ad Campaign 2025

Associated creatives

Hatice Schmidt
Hatice SchmidtHatice Schmidt Creative Director
Karl Felix
Karl FelixPhotographer
Ruby Howes
Ruby HowesHair

Tags

profile portraitwoman profile portraitwoman profileportraitdark fringe hairfringe hairbold eye makeupeye makeup

Description

This close-up profile portrait is part of the Lipstick Ad Campaign by Hatice Schmidt, photographed by Karl Felix with hair styling by Ruby Howes. The profile view highlights the model's dark fringe hair, subtle freckles, and bold, graphic eye makeup paired with neutral lips. Soft, diffused lighting creates gentle contours along the face while maintaining a clean aesthetic against a minimalist white background.

Style

Editorial, Vertical, Commercial, Clean

Industries

Cosmetics

Background

White Seamless

Context

Advertising Campaign