Rationale The Beautiful Balm Collection 2024

Description

This close-up beauty portrait features a model with luminous skin, soft blush, and neutral lips against a neutral background. Photographed by Justin Ridler for Rationale's project The Beautiful Balm Collection, the image showcases refined skincare aesthetics with makeup artistry by Shella Ruby Martin and hair styling by Lok Lau. The composition employs soft, diffused lighting that enhances the glowing complexion and delicate facial features. The brand name Rationale appears subtly in white lettering at the bottom of the frame.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Skincare

Color

Background

Grey Seamless

Context

Advertising Campaign