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Brand
Rationale
ProjectThe Beautiful Balm Collection
Close-up portrait of a woman with glowing skin and soft makeup for Rationale by Justin Ridler.

Rationale The Beautiful Balm Collection 2024

Associated creatives

Justin Ridler
Justin RidlerPhotographer
Shella Ruby Martin
Shella Ruby MartinMake-up Artist
Lok Lau
Lok LauHair Stylist
Jack Younger
Jack YoungerVideographer

Tags

woman face close upwoman faceclose up portraitbeauty model portraitglowing skinsoft makeupneutral lipsbeauty campaign

Description

This close-up beauty portrait features a model with luminous skin, soft blush, and neutral lips against a neutral background. Photographed by Justin Ridler for Rationale's project The Beautiful Balm Collection, the image showcases refined skincare aesthetics with makeup artistry by Shella Ruby Martin and hair styling by Lok Lau. The composition employs soft, diffused lighting that enhances the glowing complexion and delicate facial features. The brand name Rationale appears subtly in white lettering at the bottom of the frame.