Logo
  • Home
  • ·Media
  • ·Hatice Schmidt Lipstick Ad Campaign Beauty Portrait
Brand
Hatice Schmidt
ProjectLipstick Ad Campaign
Close-up portrait of a woman with dark hair slicked back and pale makeup against a grey background for a beauty campaign.

Hatice Schmidt Lipstick Ad Campaign 2025

Associated creatives

Hatice Schmidt
Hatice SchmidtHatice Schmidt Creative Director
Karl Felix
Karl FelixPhotographer
Ruby Howes
Ruby HowesHair

Tags

woman portraitwomanportraitslicked back hairdark hairpale makeup

Description

This beauty portrait for the Lipstick Ad Campaign by Hatice Schmidt features a close-up composition of a woman with pale skin, thin brows, and dark hair slicked back into a sleek style. The lighting is soft and directed, highlighting the facial structure against a solid grey background. The styling incorporates minimalist cosmetics with defined lips and subtle eye makeup. Karl Felix photographed the campaign with hair styling by Ruby Howes.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Cosmetics

Color

Jet Black (50%)
Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign