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ProjectLipstick Ad Campaign
Model in pale pink dress with sculpted hair and gold hoop earrings against a neutral grey background

Lipstick Ad Campaign 2025

Associated creatives

Hatice Schmidt
Hatice SchmidtHatice Schmidt Creative Director
Karl Felix
Karl FelixPhotographer
Ruby Howes
Ruby HowesHair

Tags

woman in pink dresspink dresswomangold hoop earringsgold earringshoop earringssculpted red hairred hair

Description

This portrait from the Lipstick Ad Campaign for Hatice Schmidt features a model captured against a seamless grey backdrop. The model wears an asymmetrical pale pink dress paired with large gold hoop earrings. Her red hair is styled in distinct sculpted shapes against her head, complementing the bold dark lipstick. Soft lighting creates gentle highlights across her collarbone and shoulders, emphasizing the editorial composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Cosmetics

Color

Blush (70%)
Gold (30%)

Background

Grey Seamless

Context

Advertising Campaign