Hatice Schmidt Lipstick Ad Campaign 2025

Description

Profile portrait of a model for the Lipstick Ad Campaign by Hatice Schmidt, photographed by Karl Felix with hair styling by Ruby Howes. The subject is captured in profile against a neutral light grey background, featuring short dark hair with a blunt fringe, graphic eye makeup, and pink lipstick. She wears stacked metallic ear cuffs and a mauve top. The lighting is soft and directional, casting subtle shadows that highlight the sculptural contours of her face and neck. Bold white text reading HATICE SCHMIDT is positioned at the top and bottom of the frame.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light

Industries

Cosmetics

Color

Background

Grey Seamless

Context

Advertising Campaign