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BrandHatice Schmidt
ProjectLipstick Ad Campaign
Close-up portrait of a model with dark slicked-back hair, bold red lipstick, and gold earrings wearing a light pink top against a grey background

Hatice Schmidt Lipstick Ad Campaign 2025

Associated creatives

Hatice Schmidt
Hatice SchmidtHatice Schmidt Creative Director
Karl Felix
Karl FelixPhotographer
Ruby Howes
Ruby HowesHair

Tags

woman wearing red lipstickred lipstickwoman with slicked back hairslicked back hairgold earringslight pink top

Description

This portrait from the Lipstick Ad Campaign by Hatice Schmidt features a model captured in a close-up composition against a neutral grey background. The subject wears a light pink asymmetric top and large gold sculptural earrings, complementing the striking dark slicked-back hair and bold red lipstick. Soft studio lighting sculpts the features with subtle shadows, highlighting the refined textures and clean aesthetic of the cosmetics imagery.

Style

Vertical, Commercial, Warm, Clean

Techniques

Soft Light

Industries

Cosmetics

Color

Crimson (20%)
Gold (20%)
Blush (60%)

Background

Grey Seamless

Context

Advertising Campaign