BrandHatice Schmidt
ProjectLipstick Ad Campaign

Hatice Schmidt Lipstick Ad Campaign 2025
Associated creatives
Tags
Description
This close-up beauty portrait is part of the Lipstick Ad Campaign by Hatice Schmidt, photographed by Karl Felix with hair styling by Ruby Howes. The extreme close-up highlights minimalist makeup featuring sharply defined dark lip liner and thin, delicate arched eyebrows. Soft, even studio lighting accentuates the model's smooth complexion against a plain, neutral background. Subtle white typography bearing the brand name Hatice Schmidt frames the top and bottom of the composition.
Style
Vertical, Commercial, Clean
Techniques
Macro, Natural light, Beauty Light
Industries
Cosmetics
Background
White Seamless
Context
Advertising Campaign