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ProjectLipstick Ad Campaign
Portrait of a black woman wearing a gold link necklace and pink top against a light grey seamless background

Lipstick Ad Campaign 2025

Associated creatives

Hatice Schmidt
Hatice SchmidtHatice Schmidt Creative Director
Karl Felix
Karl FelixPhotographer
Ruby Howes
Ruby HowesHair

Tags

black womanblack woman portraitwoman wearing gold necklacegold link necklacegold necklacepink topshort hair woman

Description

This vertical beauty portrait features a black woman with short dark hair and pale lips looking off to the side. She wears a chunky gold link chain necklace and an off-the-shoulder pink top. The lighting is soft and directional, casting gentle shadows across her face and collarbone. The background is a clean light grey studio seamless. Text at the top and bottom reads "HATICE SCHMIDT" as part of the campaign styling.

Style

Vertical, Commercial, Warm, Clean

Techniques

Soft Light

Industries

Cosmetics

Color

Blush (50%)
Gold (50%)

Background

Grey Seamless

Context

Advertising Campaign