Gucci Summer 2026 Ad Campaign 2026

Description

This campaign image for the Gucci Summer 2026 collection was photographed outdoors by Mark Seliger with creative direction by Bureau Future. The composition features two male models set against an ocean backdrop under a clear blue sky. On the left, a Black model wears a white t-shirt, dark jeans, and carries a large canvas monogram tote bag with striped green and red straps. On the right, a white model with dark sunglasses wears a black t-shirt and black trousers while holding a black leather shoulder bag. Large white capital letters spelling the Gucci brand name are centrally overlaid across the frame, partially obscuring both subjects.

Style

Vertical, Commercial, Saturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Ocean

Context

Advertising Campaign