Gucci Summer 2026 Ad Campaign 2026

Description

Model Anok Yai stands knee-deep in splashing ocean waves along a sunny coastline for the Gucci Summer 2026 advertising campaign, photographed by Mark Seliger with creative direction by Bureau Future. She wears a vibrant red long-sleeve midi dress with a bow neckline, pleated skirt, black cat-eye sunglasses, and carries a printed Gucci shoulder bag tucked under her arm. The composition features direct natural sunlight, white surf foam at her feet, and a prominent white Gucci logo across the frame.

Style

Vertical, Commercial, Saturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Ocean

Context

Advertising Campaign