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  • ·Gucci Summer 2026 Ad Campaign by Mark Seliger
BrandGucci
ProjectSummer 2026 Ad Campaign
A model standing on a boat deck wearing a black one-shoulder high-slit dress and holding a Gucci monogram handbag against blue open water.

Gucci Summer 2026 Ad Campaign 2026

Associated creatives

Bureau Future
Bureau FutureCreative Director
Mark Seliger
Mark SeligerPhotographer
Tian Xi Wei
Tian Xi WeiModels
Amelia Gray
Amelia GrayModels
Anok Yai
Anok YaiModels
Elisabetta Dessy
Elisabetta DessyModels
Emma Koch
Emma KochModels
Kayako Higuchi
Kayako HiguchiModels
Felix Friedman
Felix FriedmanModels
Ibrahima Kane
Ibrahima KaneModels
Samuel Watson
Samuel WatsonModels

Tags

east asian woman in black dresswoman in black dressblack one shoulder dressone shoulder dresshigh slit dressblack evening gowngucci monogram handbagmonogram handbagcylinder shoulder bagshoulder baggucci duffle bagblack leather duffle bagtravel duffle bagmonogram luggage

Description

Shot by photographer Mark Seliger with creative direction by Bureau Future for the Gucci Summer 2026 Ad Campaign, this commercial image features a model positioned on the deck of a boat against a deep blue ocean background. She wears an elegant black one-shoulder gown featuring a thigh-high slit and carries a compact Gucci monogram cylinder shoulder bag with the signature green and red web stripe. Alongside her on the yacht deck rest two large Gucci travel duffle bags in black leather and classic GG monogram canvas. The shot is captured in crisp natural sunlight, creating rich contrast against the textured open water.

Style

Vertical, Commercial, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Beige (20%)

Background

Ocean

Context

Advertising Campaign