Gucci Summer 2026 Ad Campaign 2026

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Shot by photographer Mark Seliger with creative direction by Bureau Future for the Gucci Summer 2026 Ad Campaign, this commercial image features a model positioned on the deck of a boat against a deep blue ocean background. She wears an elegant black one-shoulder gown featuring a thigh-high slit and carries a compact Gucci monogram cylinder shoulder bag with the signature green and red web stripe. Alongside her on the yacht deck rest two large Gucci travel duffle bags in black leather and classic GG monogram canvas. The shot is captured in crisp natural sunlight, creating rich contrast against the textured open water.