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Model Kayako Higuchi appears submerged in clear dark water for the Gucci Summer 2026 ad campaign photographed by Mark Seliger and creative directed by Bureau Future. She wears a black bikini top paired with an intricate sparkling necklace and matching drop earrings. Golden light caustic patterns reflect across her neck and shoulders from the rippling pool surface. Her short dark hair is slicked back, paired with defined smokey eye makeup and neutral glossy lips. The white capitalised Gucci wordmark is prominently positioned across the center frame.


